"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."
(Edward Bernays, Propaganda, 1928)
Entertaining, informative, irritating, embarrassing - you fill in the blanks - advertising certainly works on all of us; none of us is wholly immune. But surely it can never really control us (?)
Joining us again for one of our occasional, relaxed and informal conversations we welcome back Antony Rotunno, teacher, blogger and free thinker, and delve into the sometimes-funny-yet-sometimes-disturbing world - (our world) - of the corporate advertiser.
HQ (128 kbps)
[advertising, marketing, propaganda, corporations, Marmite, public relations, 5 A Day, supermarkets, shopping malls, Noam Chomsky, Michael Meacher, Douglas Groothuis, Sigmund Freud, Edward Bernays, mass production, psychology, torches of freedom, bacon and eggs, Guatamala, United Fruit Company, Jacobo Árbenz, engineering consent, Lucy Hughes, The Nag Factor, neuromarketing, Neil Sanders, spirituality, God, Walter Lippmann, deindividuation, peer pressure, group think, David Cain]